Email Marketing vs. Social Media Marketing = Email Wins!

Something we continually talk about on this blog, is the importance of email marketing and how it’s been one of the most constant platforms for marketing. Look at the massive growth of the internet over the last two decades and email is something we still all use and check daily. There was recently an article on Forbes that covered this same point as well. It was correctly titled, “This Is … Continue Reading

5 Email Marketing Trends to Watch For in 2019 (+1 Bonus Tip)

Email marketing remains one of the most effective ways to get consumers to purchase your products, so it’s important to stay on top of the latest trends and make sure that you don’t fall behind as the trends arise. If we look at all of the unique marketing trends, developments, and new ways to communicate with users over the past twenty years, email marketing has stayed the same — and … Continue Reading

Email Marketing and Remarketing are a Match Made in Heaven

Capturing potential customers before they begin to shop on or visit your site can be frustrating, time consuming, and you’ll experience many failures before you start to see some success. And, it can be even more frustrating to see consumers come to the site, and then leave before taking action. Email marketing sure is fun, right? But, we’re talking about two different things here – email marketing, which targets those … Continue Reading

Quick Email Marketing Tips for an Effective and Profitable 4th Quarter

The ‘most wonderful time of the year’ isn’t just for children and gift giving, it’s also a great time of the year for business as well. With the 4th quarter rolling around at the same time every year, if your business isn’t ready for all of the action months ahead, you could be missing out. To help with this process, today we are going to be looking at some of … Continue Reading

4 Ways to Improve Your Email Marketing with Better Subject Lines

Want more subscribers to open your emails? The secret lies in the subject line. Take a look at your inbox right now. How many of your emails were read, ignored, or deleted today? No matter what method you used per email, there is a good chance you’ve already done each of the three methods above several times today. Some emails grab your attention, and others don’t. The key takeaway here … Continue Reading

WordPress vs. Blogger – Which Platform is Best for Your Online Business?

WordPress vs. Blogger (Blogspot) is one of the mightiest ongoing battles that the internet has seen. With blogging still growing in popularity and more than a billion active websites flooding the internet with content today, it’s no wonder these two blogging platforms continue to grow in size and compete on a daily basis. On one side we have WordPress, the free CMS that has completely changed the way websites and … Continue Reading

8 of the Best Tools to Help Your Start Your Own Business in 2018

Have you ever wanted to start a business of your own through the power of the internet? Of course you have, who hasn’t! The good news is that there has never been a better time to take action and get the ball rolling. When it comes to making money online or even starting a business of your own, you have a lot of options to choose from. Here are a … Continue Reading

Important Blogging Stats to Help Run Your Online Business

Looking at the internet and the world of blogging today, it’s quite amazing to see how it’s grown over the years. Blogging in itself is still pretty young, in comparison to the rest of the internet. Before social media and blogging were released into the extremely complex and engaging online world we are used to today, it was quite a one-sided and lonely place. Back in the mid-90s and early 2000s, … Continue Reading

Why 100% Opt-in Permission Based Email Marketing is Still the Way to Go

What is so hard about email marketing? One challenge is to make sure that you have permission to avoid violating the FTC regulations that are in place regarding email marketing. It is essential to know the rules and laws and to make sure you comply. Violating just one law can cost you fines more than $50,000 or more. You just cannot afford to risk this when you are a business … Continue Reading

Aweber vs. Constant Contact vs. ConvertKit: Which Email Platform is Best?

Email marketing is more important than ever to boost your targeted traffic and move your brand from an unknown company to a household name. One step at a time, though. First, you have to build your email audience. You can do this using some different tools. All of them have their advantages, but it’s important to note that they are not all created equal. When it comes to email marketing, … Continue Reading