10 Things You Need to Know About the Gmail Spam Filter

Have you looked at the various domain TLDs associated with the emails on your list lately? If not, you will likely notice that many more of them are through gmail.com, then your traditional free email addresses like aol.com, yahoo.com, and hotmail.com. With so many users now relying on Gmail to power their inbox, it’s important to make sure all of your emails and getting delivered and aren’t begin triggered by … Continue Reading

17 Email Marketing Stats Every Marketer Must Follow in 2018

As a marketer, you’ll want to put your best foot forward in 2018. To manage and build a responsive email list is usually the main goal as it’s good for business and many other reasons. However, one of the most confusing aspects of email marketing is understanding where to bring in the highest quality leads, how to best manage your data and also your opportunities with list segmentation, personalization and … Continue Reading

5 Ways to Better Personalize Email Marketing in 2018

Everyone is talking about how the power of demographic targeting and automation is going to continue to change the way big brands use email marketing in 2018. Not only is this true, it’s something that will also trickle down and help site owners and bloggers with their email marketing efforts as well. To help with this process, today we are going to be looking at five different ways to better … Continue Reading

4 Ways to Improve Email Conversions on Your Landing Pages

At its core, the concept of email marketing might seem easy. All you need to do is collect email addresses and send out a message, right? Wrong. While that is what some people might think, there are actually many levels of creating an effective email marketing campaign. It starts with an email address, but the journey that subscriber takes will make or break your email campaign. One of the most … Continue Reading

5 Email Marketing News Stories to Help Grow Your Business

Email marketing is one of the biggest drivers of traffic, sales, and revenue on the internet today. If you want to stay ahead of the competition, you need to stay up to date on the most recent news, case studies, reports, and articles hitting the industry today. A great way to accomplish this is to simply search through ‘Google News’ to see what you can find. During our latest search … Continue Reading

Email Marketing Business in 2018: How to Start an Email Business of Your Own

Have you ever thought about making money on the internet? It’s likely that you already have, especially since you are reading an article on this email marketing and business website. However, if you are still tossing around the idea of how to make money on the internet and possibly jumping into the world of email marketing, then this article is for you. The end goal here is to help you … Continue Reading

5 Ways to Reach Your Customers Outside of Just Email

The internet has changed the entire concept of doing business in the world today. There is no longer a need for a commercial building to start a business, or even a need to hire employees or get investment money. All that is required is a working business model and anĀ authentic marketing strategy, thus allowing you to easily manage your small business from anywhere in the world. Due to the opportunities … Continue Reading

How Email Marketing will Change Direct Marketing in 2018

From year to year, trends change. In the digital media world, trends change even quicker. Take a look at platforms like Vine. Vine was relevant one day and then Instagram gave the same offering and Vine quickly became irrelevant. If entire social media platforms can be here today and gone tomorrow, the idiosyncrasies within email marketing go with the wind as well. However, as a marketer, it’s very important to … Continue Reading

Email Marketing in 2018: 5 Case Studies and Guides You Need to See

Email marketing is dead as you know it. That is the common phrase we continually hear almost every year. Something else we continually see year after year is a whole new set of predictions and trends to be aware of for the coming year. While the concept of email marketing is probably never going to die, the methods that work best and how you can further communicate and engage with … Continue Reading

5 Examples of Different Ways to Collect and Monetize Email Leads

Growing an email list is something many individuals and brands focus a lot of effort on. However, if you don’t know exactly what you are going to be doing with each of your subscribers after they click the “subscribe” button, then you might actually be setting yourself up for failure before you even get started. Email is a tough game, and if you don’t approach it in the best way … Continue Reading