7 Ways Optimize Your Website and Images for Peak Email Performance

When running a business on the internet, you can’t just look at one variable and say you are good to go. For example, if you have an online e-commerce store and business, you should be focusing on your site performance and SEO. However, email marketing still plays a huge role in the customer marketing, checkout, and processing department. In short, all aspects of your online business need to be fully … Continue Reading

5 Reasons to Use Royalty Free Images in Your Content and Email Campaigns

On the internet, everything is visual. Text content is quickly finding it’s way on the back burner when you look at the many different ways to consume information online. With attention spans at shorter amounts than ever before, if you aren’t using visuals within your content creation and email marketing efforts, your conversions and engagement are going to show it. When it comes to spending money and making an investment … Continue Reading

How to Start a Blog: 7 Answers to Commonly Asked Blogging Questions

Blogs are everywhere, and they are attracting millions of new visitors daily for businesses, brands, and individuals around the world today. What started out as a way to write about your interests, hobbies, and creating an online diary, has completely transformed the way content is created on the internet today. This is all thanks to the massive growth and power of WordPress. More than 30% of the sites on the … Continue Reading

GDPR and Email Marketing: How will it affect your online business?

The GDPR is making headlines and gaining a lot of attention as of lately. Just like we saw with CAN-SPAM several years back, any new laws and regulations in reference to email marketing, online transactions, and customer data are going to make shockwaves through the industry. As one of the leading email marketing companies on the internet today, we not only want to make sure you are provided with the … Continue Reading

Look Great Online: Follow these 3 Personal and Business Branding Tips

When someone searches for your name online, what will they find? If you don’t know the answer, then you are probably already in trouble. Google and social media are now providing the world with the first impression of you, your brand and your business on a daily basis. This is something we recently talked about on the blog and why it’s so important for local brands to protect how they … Continue Reading

7 Reasons Why Local Businesses Must Protect Their Reputation Online

For most local businesses, customers and loyalty mean everything. Unfortunately for many types of small mom and pop businesses, the internet has completely changed not only the way we shop and by things in the world today but also how we find out about local businesses as well. While the majority of customers to a local diner, store or retail location might live within the area, a decent percentage of … Continue Reading

How to Integrate Chatbots and Social Media into Your Email Marketing Efforts

The use of chatbots has recently taken off in a big way. In the past, it was considered to be a future technology that few business owners wanted to use. But now it is trending on many eCommerce forums and other sites that deal with tools for business owners. At the same time, businesses and brands who have already found success with online and email marketing, are now seeing the … Continue Reading

Five Ways to Grow Your Business in 2018 with Online Video

If you’d like to have a successful business on the internet, not only do you need to have a form of monetization and offer value to an audience, you also need to understand how to change with the times. A perfect example of this would be how content is being consumed on the internet today — text is going out the window, while video is in demand! While every business … Continue Reading

5 Case Studies and Guides on How Top Bloggers Make Money Online

With more than 300 million blogs on the internet today, that is a whole lot of content being created on the internet. For the most part, the majority of these blogs are doing simply that — “just creating content” and not making any money in the process. However, there are some bloggers who are really cashing in on the content they create, the brands they build, and the audiences they … Continue Reading

How to Improve Email List Subscriber Engagement

The days of bragging about how big your email list is are over. It’s no longer about size. It’s about the engagement your list has – do they open, click, respond and buy. I’ll take a responsive, engaged list of 2,000 people over a list of 20,000 subscribers any day. Kickbox, the service we use to help us gauge the quality of our email list sign ups, just posted a … Continue Reading