Sean Si – Email Marketing Expert Interview


Email marketing is a lot like SEO, in the fact that both cater to their audience based on what they are looking for. When someone subscribes to your mailing list or newsletter, there is a very good chance they are interested in what you have to say or offer. At the same time, keywords in Google and SEO offer the same value — delivering specific results based on what someone … Continue Reading

9 Tips for Cleaning Your Mailing List and Increasing Engagement

How to Clean a Mailing List

Do you find your mailing list to be more than you can handle? Is it full of old email addresses that just bounce back when you send out business announcements? The productivity and engagement level of your mailing list are two of the main factors when trying to determine the actual value and ROI associated with your list building and email marketing efforts.┬áIf you have dead email links and bounce … Continue Reading

10 Case Studies and Guides on How to Create an Email Sales Funnels

Sales Funnel Concept

Building an email list is great, but if you aren’t actively funneling your subscribers into different mailing lists and sales funnels… you are missing out big time! If you already have a sales funnel in place, excellent! If not, you will definitely want to have one set up after reading through these excellent case studies and user guides. To get things started… How do you create your email sales funnel? … Continue Reading

Analyzing the Challenges of Email Marketing in 2016

Email marketing

Email marketing is still one of the most important and effective ways to drive leads and sales back to your business. If you took away email from online marketing, the only things you would have left are SEO and social media marketing. Once you start to think about your online life without email, it definitely changes your perspective of that component of the industry altogether. In short… as long as … Continue Reading

Tabitha Naylor – Email Marketing Expert Interview


In the world of email marketing, you are only as good as your latest mailing. It’s not just about the quality of content you are sending out, or even the engagement… it’s the value and response from your subscribers that matter most. Many list owners have no idea what to send out to their lists, and should they start seeing unsubscribes, then they really start to get terrified. No matter … Continue Reading

10 of the Best Case Studies on Email Optimization

Split Testing Emails

Email optimization can be done in a variety of ways. Email marketers and business owners should keep in mind that sometimes just changing one detail or factor can make a huge difference in clicks and conversions. To help with this process, we’ve highlighted ten examples of successful email campaign experiments show the power of one thing in increasing conversions. Be sure to take the time to read through each of … Continue Reading

10 Excellent Resource Guides on Creating Killer Email Subject Lines

sms / email marketing

Titles are important. Whether it’s a book that people are looking for or a blog post they are reading online, titles are the reason people decide to follow through with something and whether they want to invest time or money in your business. When you are sending out email campaigns, you need to know that your title is catchy. You need to know that it will work and that it … Continue Reading

10 Mind-Blowing Resources on Increasing Email Click Through Rates


Email campaigns are still one of the most effective ways to increase revenue, gain leads to further market to, and share ideas with current customers. The challenge is how to increase email click-through rates, while also implementing the same marketing methods and success that your competition is having. One of the best ways to accomplish this, is simply by analyzing what your competition is doing, while also taking a look … Continue Reading

5 Email Marketing Blogs to Make You a Better Email Marketer


To find the most success with email marketing and building our mailing lists, it’s not just a matter of keeping up with our own growth and optimization… it’s also a matter of keeping up with the industry and competition as well. One of the best ways to accomplish this is through the use of other industry leading email marketing blogs. As much as we would like to be your only … Continue Reading

7 Instructive Email Marketing Case Studies

Email Marketing Case Study

Email marketing is one of the most challenging forms of marketing online. At the same time, it’s also one of the most effective. With so much upside in one marketing platform, why are so many individuals, brands, and organizations not seeing the results they are looking for with their email marketing, funnels, outreach, and conversions? In most cases, it’s simply because marketers are only using a fraction of what email … Continue Reading