5 Brands Using Email Marketing to Grow Their Online Brands

Let’s face it, email marketing is not dead. The rise of social media in influencing customers’ decisions to buy online and in-person has not removed email marketing from the equation at all – in fact, it’s almost enhanced it. Customers who make purchases through an email marketing campaign spend nearly 138% more than customers who don’t make purchases through an email campaign at the same business – and it’s a … Continue Reading

How to Best Prepare Your Email Marketing Campaigns for Q4 Seasonal Marketing

Believe it or not, the fourth quarter is right around the corner and it’s that time of year to start thinking about your email marketing campaigns for your business in order to make sure you’re in the minds of your customers. Seasonal campaigns are the perfect way to draw in new customers, keep current customers interested and satisfied, and to ensure you don’t lag behind your competitors during the time … Continue Reading

7 Ways Email Marketing Can Increase Traffic to Your eCommerce Sites

If you’re frustrated over trying to get a consistent flow of visitors to your eCommerce website, email marketing is one of the easiest routes that you can go in order to try to keep traffic flowing and to keep your customers coming back for more, even after they’ve checked out. A lot of people associate email marketing with spam and marketing fails – it doesn’t have to be that way! … Continue Reading

5 Features of Great Email Capture Landing Pages

When you’re creating a landing page for customers whose emails you want to capture that you want to make sure is successful, it’s important to remember a few helpful tips that will ensure your visitors have a great experience on your site. Visitors who come to your page unsure of what to do, undergo difficulties, or can’t figure out how to use it are unlikely to be customers in the … Continue Reading

What to Look for When Choosing an Email List Hosting Solution

When you’re preparing marketing campaigns for your company, email marketing is probably one of the most valuable resources that you have to reach current and future customers. Because email marketing is such a valuable part of any marketing project, you want to make sure that you’re able to host your mailing lists on a site that helps you protect them, organize them, and makes it easy to manage and maintain … Continue Reading

5 Actionable Tips on How to Make a Great Autoresponder Series

Autoresponders are some of the most valuable tools for email marketers who want to engage, inspire and motivate their current contacts and new leads, and make sure that customers feel involved with the brand. Through the use of autoresponders, companies can make customers feel like they’re getting a personal experience, and like the company truly cares about keeping them happy and engaged. It’s an invaluable tool, and one that can … Continue Reading

Entrepreneurs: Don’t Mistake Being Busy with Being Productive

Running a successful business is much more difficult for poorly focused people than holding a day job. People that have a day job can often disguise the fact that that they are not pulling their own weight. Many of them don’t even realize that they aren’t being effective employees, because they have convinced themselves that working hard is the equivalent of delivering results. As an entrepreneur, you do not have … Continue Reading

4 Ways to Grow Your Email List and Business with GetResponse

When it comes to creating and running a business on the internet, it’s all about automation. This is especially true if you are a one-man operation or a small agency. To find success on the internet today, you need to have control over your whole business — which now includes SEO, social media, sales, content creation and everything in between. In short… without the right marketing tools and automation in … Continue Reading

7 Ways to Protect Your Email Marketing Business and Brand Online

When it comes to protecting your online reputation, it’s important to cover all of the bases. In addition to knowing what others have said about you or your company online, you also need to be aware of the various platforms where others may have made comments, such as blogs, Facebook, Instagram, YouTube, and more. Doing a “Google search” can help you to see what information is out there online so … Continue Reading

Email Marketing Infographics and How to Best Use Visual Marketing

There is way too much content on the internet these days. More than a billion websites flood the internet with new content daily. With so much content and distractions on the internet, there is no wonder why social media and visual platforms like Snapchat and Instagram are quickly leading the way. However, not all social media platforms are perfect for business and generating new leads. The good news is that … Continue Reading