7 Trigger Keywords that Work Well to Increase Email Open Rates

In today’s era of email marketing, perhaps the most important aspect is to get your customers and potential customer to open the email. This can be quite tricky for a number of reasons — such as inbox delivery, open rates, call to actions and more. With so many different factos out there, it’s your job to not only providing the goods and services, but to get the receiver to realize … Continue Reading

Email Spam Filter Tips for 2020: How to Avoid Spam Filters

If you are an email marketer there are two dreaded words you never what to hear: Spam Filter. But what are spam filters? Basically, a spam filter is a program that is used by browsers and servers to detect unsolicited and unwanted email from going to a recipient’s inbox. A spam filter looks for certain words and phrases and automatically judges whether it is spam or not.   The earliest versions … Continue Reading

The Importance of Only Adding Opt-in Subscribers to Your Mailing List

When it comes to your personal information or when, where and how someone gets in contact with you… it’s very personal and important. The same holds true with email marketing and who can send you messages online as well. At least, it’s supposed to be. In the world of email marketing, there are plenty of terms and conditions in place for marketers and businesses to follow, but many of them … Continue Reading

The Benefits of Remarketing to Email Data through Facebook Ads

If you are like many people in the world wide web marketing business, you have heard of remarketing to email data through such platforms as Facebook, but do you really know what it is? In short, when you visit one website and it captures your information through a cookie placed within your browser and then onto your computer, or through an email submit or newsletter sign up… this can all … Continue Reading

15 Email Marketing Stats Every Marketer Should Know

Email marketing… it’s been here at the beginning of the internet, here today, and will likely be around to many more years to come. As much as everyone likes to talk about how great mobile and social media is, email is still the number one way to directly connect with an audience and keep that instant one-on-one engagement going. One of the most immediate ways to see a high rate … Continue Reading

5 Proven Methods on How to Test and Improve Email Delivery Rates

While social media is all the rage, email marketing just keeps plugging along and doing its job. Companies go out of their way to get on social media and place ads while email does the heavy lifting of bringing in the sales. Some pundits in the digital marketing world have gone so far as to declare email marketing dead. Not by a long shot is email marketing dead. Email marketing … Continue Reading

Email Marketing Engagement vs Social Media Interaction in 2019

Email marketing was truly the first form of digital marketing that existed. As email blossomed from this cool new toy into something that a person couldn’t live without, companies saw what an amazing tool it could be for them. Social media was the same way; once brands saw the growth potential, they jumped on the bandwagon. Some digital media experts would like to sway their expertise and say that email … Continue Reading

7 Email Marketing Tips from Industry Experts in 2019

Even though we are inundated with email nearly every second of the day, it still remains one of the most effective methods of communication out there. As much as people like to talk about social media, it’s really just a bunch of clutter that people glance at for a second. With email, it’s direct, personal, and something you actually pay attention to. At the same time, it’s extremely easy to … Continue Reading

5 Examples of Effective eCommerce Email Sales Funnels

To have an effective eCommerce sales funnel, you must first know what a funnel is even is and how to build one. Lead generation and sales funnels come in many different shapes and sizes. And they work extremely well because they often start off with a very simple task, such as a click or an email submit, and then walk the user through a process where they complete more steps … Continue Reading

Email Marketing Optimization: 7 Questions and Answers to Improve Your ROI

It’s hard to believe, but even with all the talk about social media, email marketing still wins out as the way to convert customers and get them to your website. More often than not, email will also result as the bigger winner in overall ROI as well. Social media is big, sexy, and attractive with all of it’s fancy social media brands and entrepreneurs behind it, but more often than … Continue Reading