7 Instructive Email Marketing Case Studies

Email marketing is one of the most challenging forms of marketing online. At the same time, it’s also one of the most effective. With so much upside in one marketing platform, why are so many individuals, brands, and organizations not seeing the results they are looking for with their email marketing, funnels, outreach, and conversions? In most cases, it’s simply because marketers are only using a fraction of what email … Continue Reading

5 Reasons to Create an Email Campaign with AfterOffers Today

Of all the different ways to spend money online for advertising and lead generation, email marketing and mailing list sign ups have to be one of the most effective. The reason for this is simple. Unlike other platforms where you pay for a simple click or banner impression, with an email campaign, you are actually getting an email address that can keep you in contact with your audience. As one of … Continue Reading

How to Write the Perfect Email to Get More Opens, Clicks and Responses

As important as emails are to our daily lives, it does become quite a bit overwhelming. Take a look at your email inbox and think about how many unread emails you have… then take a look at your spam folder. I’m sure the numbers are astronomical! How and when did email ever get so stressful and time-consuming? As stressful or as messy your email inbox might be, there are still … Continue Reading

A Simple Email Funnel is All You Need

I think many people hear “sales funnel” and they immediately think of “weeks of work” to write twenty emails that help to sell their product. In reality, all you need is 3-4 emails and a re-targeting campaign on Facebook. In its most simple form, the funnel looks like thisFacebook Ad — Facebook Ad -> Post on your blog -> Sales page -> Follow up If someone doesn’t proceed to the … Continue Reading

Dave Schneider – Email Marketing Expert Interview

Email isn’t just one of the most effective ways to grow and market a business, it’s also one of the best ways to focus on your outreach and networking as well. For example, how many new emails were in your inbox this morning? Probably a bunch… many from people you have never met or heard from before. This is the power of email at it’s finest. Throw some marketing and … Continue Reading

5 Segmentation Tips for Building Effective Mailing Lists

When you think of a mailing list, you probably think about all the junk that is filling up your mailbox. However, at one point or another, you actually did subscribe to receive those mailings because you were quite interested in what they had to offer. You were probably triggered by a great call-to-action and are still a subscriber on that list today. This in itself is a perfect example of … Continue Reading

Warren Whitlock – Email Marketing Expert Interview

Of all the things the internet has created, the concept of email has to be the most impactful. Never before had there been a way to connect with anyone in the world in just a matter of seconds, while also being free at the same time. As technology continues to progress and mobile marketing stays on its upward trend, the future of email marketing is always a big question. While we … Continue Reading

37 Email Marketing Stats to Blow Your Mind [Infographic]

When it comes to email marketing, there is a lot you need to know. Everything from email collection, sending, ad copy, open/send rates and much more. The good news is that most email delivery systems have tracking methods in place for most of these key areas. However, it’s still extremely important for you to know what’s working best in the world of email today, and how to keep improving upon … Continue Reading

Dave Chaffey – Email Marketing Expert Interview

While email marketing is one of the most effective and commonly used marketing platforms in the world today, not everyone is using it correctly. In fact, most businesses and brands are using email wrong, and only to a small amount of its full potential. Mailing isn’t just about collecting emails and blasting messages out, it’s about engagement and always providing value. In addition to the concept of mailing, there is … Continue Reading

11 Tips for Creating More Effective Email Campaigns

Email is still considered the single most effective way to get to your target audience. People check email daily for the most part, so this is the prime opportunity to get immediate results from your email marketing efforts. The problem is that the average person receives over 100 emails per day. They are busy and simply don’t have time to read through each one as carefully as the others. So … Continue Reading