8 Case Studies on How to Create Winning Email Subject Lines

Do you find it difficult to come up with winning email subject lines? The old saying, “You can’t read a book by the cover,” is somewhat of a misnomer. You can indeed learn a lot about a book or at least what a book is supposed to represent, by the cover. On Amazon Kindle and other eBook publishing sites, people make their decision primarily because of the cover and the … Continue Reading

10 Reference Guides on How to Avoid Email Spam Filters

Are you a business owner who is having trouble getting past the spam filters of your customers’ emails? As long as you do things legally, there are some good tips you can follow that will enable you to get past the spam filters and get your message to your target audience. One such example is to actively clean your mailing list, and to also stay away from keywords that are … Continue Reading

10 Case Studies and Guides on Email & Website A/B Split Testing

Of all the different things you can do with email marketing, A/B split testing has to be one of the most important. When sending out thousands (or even millions) of email, the smallest swing of a percentage can result in thousands of leads or dollars in revenue. That is why it’s extremely important to always be testing your conversions, titles and ad copy. The same also holds true for websites, … Continue Reading

Sean Si – Email Marketing Expert Interview

Email marketing is a lot like SEO, in the fact that both cater to their audience based on what they are looking for. When someone subscribes to your mailing list or newsletter, there is a very good chance they are interested in what you have to say or offer. At the same time, keywords in Google and SEO offer the same value — delivering specific results based on what someone … Continue Reading

9 Tips for Cleaning Your Mailing List and Increasing Engagement

Do you find your mailing list to be more than you can handle? Is it full of old email addresses that just bounce back when you send out business announcements? The productivity and engagement level of your mailing list are two of the main factors when trying to determine the actual value and ROI associated with your list building and email marketing efforts.┬áIf you have dead email links and bounce … Continue Reading

10 Case Studies and Guides on How to Create an Email Sales Funnels

Building an email list is great, but if you aren’t actively funneling your subscribers into different mailing lists and sales funnels… you are missing out big time! If you already have a sales funnel in place, excellent! If not, you will definitely want to have one set up after reading through these excellent case studies and user guides. To get things started… How do you create your email sales funnel? … Continue Reading

Analyzing the Challenges of Email Marketing in 2016

Email marketing is still one of the most important and effective ways to drive leads and sales back to your business. If you took away email from online marketing, the only things you would have left are SEO and social media marketing. Once you start to think about your online life without email, it definitely changes your perspective of that component of the industry altogether. In short… as long as … Continue Reading

Tabitha Naylor – Email Marketing Expert Interview

In the world of email marketing, you are only as good as your latest mailing. It’s not just about the quality of content you are sending out, or even the engagement… it’s the value and response from your subscribers that matter most. Many list owners have no idea what to send out to their lists, and should they start seeing unsubscribes, then they really start to get terrified. No matter … Continue Reading

10 of the Best Case Studies on Email Optimization

Email optimization can be done in a variety of ways. Email marketers and business owners should keep in mind that sometimes just changing one detail or factor can make a huge difference in clicks and conversions. To help with this process, we’ve highlighted ten examples of successful email campaign experiments show the power of one thing in increasing conversions. Be sure to take the time to read through each of … Continue Reading

10 Excellent Resource Guides on Creating Killer Email Subject Lines

Titles are important. Whether it’s a book that people are looking for or a blog post they are reading online, titles are the reason people decide to follow through with something and whether they want to invest time or money in your business. When you are sending out email campaigns, you need to know that your title is catchy. You need to know that it will work and that it … Continue Reading