Brenda Stoltz Email Marketing Expert Interview

Email marketing and lead generation is something we can discuss all day, however, if you aren’t actually implementing the best practices and methods that we outline… well, you might as well not be doing email at all. This is something we commonly see and hear in the industry, as there are just so many great ways to promote your brand and business, but not enough time or resources to get … Continue Reading

Email Retargeting 101: How to Maximize Your Mailing List ROI with Retargeting Ads

Do you use email marketing campaigns to increase your leads and customers? If so, you’re not alone. Email marketing campaigns are one of the most important things that you will do to maximize your revenue and increase your ROI. But how do you increase your ROI (return on investment) that you receive from subscribers? Increasing your subscriber database First, to do this, you must increase the number of your subscribers. … Continue Reading

Gil Levy Email Marketing Expert Interview

Having a presence online for your brand or business simply isn’t enough. You also need to have a business model and a way to stay in touch with visitors after they leave your site. Every online business starts at zero before becoming a huge, successful and profitable company. This is the same mentality you have to take when building a list for your business as well. Don’t judge your list simply … Continue Reading

5 Ways to Make Money with Your Mailing List

Congratulations, you’ve started your own mailing list! Now you are in an exclusive club with several hundreds of millions of site owners, brands and marketers. Not to be blunt… but that pretty much is the concept of email marketing today. It’s easy to start a list, but it’s not so easy to make money with it or even know what you should be sending out to your list. The good … Continue Reading

Kane Jamison Email Marketing Expert Interview

Without content creation, there would be no internet. However, without engagement there would be no leads, transactions or business done on the internet either. Finding the perfect middle ground between these two areas is where most businesses and brands find success. Throw email marketing and list building into the mix, and you have quite a powerful content creation and marketing solution. The reason why content creation is so important is that you … Continue Reading

10 Lessons Learned from Email Marketing Case Studies in 2016

Are you looking for ways to increase your email marketing efforts in the new year in 2017? Who doesn’t want to create more subscribers and loyal fans who can testify to the good points about your brand to others? Email marketing not only focuses on customer acquisition but also in promoting your brand to the masses and getting people to share it with others. The main reason for creating an … Continue Reading

Kayla Hollatz Email Marketing Expert Interview

Growing a mailing list can be one of the best ways to also grow a following and start a new career or business in the process. With so many websites and social media outlets out there, it’s easy to get lost in the mix. However, email is still one of the best ways to grow a list of individuals who you can still get in direct contact with. Even with … Continue Reading

17 Email Marketing Mistakes to Avoid in 2017

If you are planning your email marketing campaigns for the new year, it helps to keep in mind some of the pitfalls that people have learned to avoid so that you won’t make the same mistakes. In this post, we examine 17 email marketing mistakes to avoid in 2017 so that you will have a fruitful and profitable year. 17 Email Marketing Mistakes Every Marketer Needs to Avoid has … Continue Reading

The Google Slap is Coming To Your Mobile Site

Tomorrow, Google begins penalizing mobile sites that have “intrusive” pop-up opt-ins. Rather than overreact and take down your lightboxes and pop-ups (that likely bring you the majority of your email subscribers), there are other options. And remember, our belief is if your entire business depends on a single source of free traffic, you’re constantly at risk. Diversify and figure out how to make a profit by paying for traffic, too. … Continue Reading

Should You Add a Digital Signature to Your Emails?

Are you leaving the right impression when you send out an email? Email is one of the oldest and most popular types of communication on the web yet most people aren’t getting the most from their correspondence. In today’s fast-paced world, having a branded email isn’t enough to stand out from the crowd. Using an email signature helps you boost your brand by providing additional context and information when it’s … Continue Reading