10 of the Best Case Studies on Email Optimization

Email optimization can be done in a variety of ways. Email marketers and business owners should keep in mind that sometimes just changing one detail or factor can make a huge difference in clicks and conversions. To help with this process, we’ve highlighted ten examples of successful email campaign experiments show the power of one thing in increasing conversions. Be sure to take the time to read through each of … Continue Reading

10 Excellent Resource Guides on Creating Killer Email Subject Lines

Titles are important. Whether it’s a book that people are looking for or a blog post they are reading online, titles are the reason people decide to follow through with something and whether they want to invest time or money in your business. When you are sending out email campaigns, you need to know that your title is catchy. You need to know that it will work and that it … Continue Reading

10 Mind-Blowing Resources on Increasing Email Click Through Rates

Email campaigns are still one of the most effective ways to increase revenue, gain leads to further market to, and share ideas with current customers. The challenge is how to increase email click-through rates, while also implementing the same marketing methods and success that your competition is having. One of the best ways to accomplish this, is simply by analyzing what your competition is doing, while also taking a look … Continue Reading

5 Email Marketing Blogs to Make You a Better Email Marketer

To find the most success with email marketing and building our mailing lists, it’s not just a matter of keeping up with our own growth and optimization… it’s also a matter of keeping up with the industry and competition as well. One of the best ways to accomplish this is through the use of other industry leading email marketing blogs. As much as we would like to be your only … Continue Reading

7 Instructive Email Marketing Case Studies

Email marketing is one of the most challenging forms of marketing online. At the same time, it’s also one of the most effective. With so much upside in one marketing platform, why are so many individuals, brands, and organizations not seeing the results they are looking for with their email marketing, funnels, outreach, and conversions? In most cases, it’s simply because marketers are only using a fraction of what email … Continue Reading

5 Reasons to Create an Email Campaign with AfterOffers Today

Of all the different ways to spend money online for advertising and lead generation, email marketing and mailing list sign ups have to be one of the most effective. The reason for this is simple. Unlike other platforms where you pay for a simple click or banner impression, with an email campaign, you are actually getting an email address that can keep you in contact with your audience. As one of … Continue Reading

How to Write the Perfect Email to Get More Opens, Clicks and Responses

As important as emails are to our daily lives, it does become quite a bit overwhelming. Take a look at your email inbox and think about how many unread emails you have… then take a look at your spam folder. I’m sure the numbers are astronomical! How and when did email ever get so stressful and time-consuming? As stressful or as messy your email inbox might be, there are still … Continue Reading

A Simple Email Funnel is All You Need

I think many people hear “sales funnel” and they immediately think of “weeks of work” to write twenty emails that help to sell their product. In reality, all you need is 3-4 emails and a re-targeting campaign on Facebook. In its most simple form, the funnel looks like thisFacebook Ad — Facebook Ad -> Post on your blog -> Sales page -> Follow up If someone doesn’t proceed to the … Continue Reading

Dave Schneider – Email Marketing Expert Interview

Email isn’t just one of the most effective ways to grow and market a business, it’s also one of the best ways to focus on your outreach and networking as well. For example, how many new emails were in your inbox this morning? Probably a bunch… many from people you have never met or heard from before. This is the power of email at it’s finest. Throw some marketing and … Continue Reading

5 Segmentation Tips for Building Effective Mailing Lists

When you think of a mailing list, you probably think about all the junk that is filling up your mailbox. However, at one point or another, you actually did subscribe to receive those mailings because you were quite interested in what they had to offer. You were probably triggered by a great call-to-action and are still a subscriber on that list today. This in itself is a perfect example of … Continue Reading