Email marketing… it’s been here at the beginning of the internet, here today, and will likely be around to many more years to come. As much as everyone likes to talk about how great mobile and social media is, email is still the number one way to directly connect with an audience and keep that instant one-on-one engagement going.
One of the most immediate ways to see a high rate of return with your email marketing efforts, is through the use of personalization and treating your subscribers like a person and not a number. You may wonder what the big deal is about email personalization. It’s easy to press one key on a keyboard and send your all-important message to perhaps thousands of people at one time. You may even be wondering what all the buzz is about. But the fact is those days of composing a single email that will go out to every customer has gone the way of the dinosaurs. Customers today demand that you approach them in a special, personal way, and not just some name on a computer screen who will gladly hand their hard earned dollars over to you for the product or service that you are offering.
With this in mind, there are literally millions of stats and case studies related to what we have all learned from email marketing over the years. Here are some stats that will keep you inspired to stick with email marketing, while also helping you to improve conversion rates and ROI across the board.
Statistics Marketers Should Know
- Almost 2/3 of marketers are looking for people who specialize in personalized marketing to increase their sales.
- Calls to action for customers almost double when they are personalized to the person.
- Over 73% of marketers say targeted personalization increases customer engagement
- Personalized email marketing is said to generate a median Return of investment (ROI) of over 120%.
- Emails with personalized subject lines are 26% more likely to be opened since it should contain the recipient’s name
- Personalized emails deliver 6x higher transaction rates according to some market researchers.
- Over 50% of marketers in a recent survey say ongoing, personalized communication with existing customers results in moderate to higher revenue.
- Over 90% of marketing professionals from many different industries say that personalization is extremely important for meeting objectives in the market campaigns.
- Segmented and targeted emails generate 55% of all revenue using them.
- Marketers have noted an almost 800% increase in income from those who use the segmented approach to marketing.
- Marketers see an average increase of 20% in sales when using personalized emails during sales.
- 50% of companies feel they can increase interaction and engagement with customers simply by increasing the tactics of personalization.
- Some brands have recorded 8x improvement on click-through rates with a personalized video is used in mailings.
- The open rate for emails with a personalized message was almost 19% versus the 13% without using the personalized approach.
- Almost 75% of marketers who were surveyed believe that using targeted personalization increases their customer engagement.
- Birthday emails tend to generate 350% more revenue per email than other types of electronic messages.
- On average, over 35% of customers have expressed interest in purchasing products that have been personalized.
What does this Mean?
In today’s marketplace email is the accepted method of communicating for commerce for about 72% of all adults inside the borders of America. When using email as a means to get the word out about your wonderful, you must design the email, in its entirety, so that the potential reader wants to open it, read it and hopefully respond. When you use the following concepts correctly you will find that your email missive maybe the most effective and easy way to market your goods.
There maybe some confusion when you read the above statistics from those in the research sector, but when you look at the bottom line, it means that you must make all of your email personal and friendly. Why not tag people using their first name in the subject line so that they will accept you are writing directly to them?
Yet another way to add dynamic content to your messages is to approach one of the companies whose sole purposes is to make your emails more effective. What they will do is use the information you have already collected about your customers demographics, like age, location, gender, etc. They can also use the information you collected regarding their previous buying habits as well.
The Goal of Emails
It is very easy to get your email into a computer or bowsers inbox. While this may seem like a the end goal, it isn’t the only one. The goal should be to have your client’s attention piqued enough they will open the email, and once they read the content, they click on the buy or purchase products button.
To increase open rates, your email needs to inspire your customers to click your message. According to statistics, about 50% of all emails will be opened within the first six hours after delivery. As emails pile up, you just have to make sure yours doesn’t go into the trash bin or gets lost all together.
Once the email is opened, your content needs to grab their senses with valuable information about a product or service you are offering. A customized email aimed directly at the receiver, using their name, will help to avoid this. Like a first meeting face to face, the first look at your email makes has to be eye catching and different, and unique to the point your potential customer is absolutely convinced of the value of your product or service and they purchase from you. The subject line will either be a turn off, or a turn on, and it’s up to you to make it happen.
Remember to keep your subject line short. Three words in that little box can bring more engagement than you think. Choose them wisely. Remember, the first impression is what counts. You may not get a second chance.
Remember to speak directly to your subscriber using their first name if possible. Proper grammar, spelling and punctuation will get you closer to being opened than not. Correct punctuation counts too, as does avoidance of those ‘salsey’ and ‘spammy’ words. What good will it do if your potential customers feel pressured to buy? Absolutely none.
A subject in all capital letters, one that includes misspelling, or uses unnecessary exclamation marks and symbols will take away from the message you are trying to convey. Try asking a question, complete with a question mark, in the subject line has over 40% more chances of being opened.
How to Start Making Your Own Email Marketing Stats
Even more important than the stats provided by other industry experts, brands and case studies… are those of your own email marketing campaigns and branding efforts.
With this in mind, we can’t stress enough how important it is to make sure your subscriber lists are made up of only 100% opt-in email subscribers.
To learn more about the power of 100% opt-in and complete transparency in email marketing, contact us today. Not only will we show you how to improve your ROI and open rates, we can also start delivering hundreds of new emails and subscribers to your list daily — at a fraction of what other brands and services might cost!