How After Offers Delivers Quality Subscribers

Co-registration (or “co-reg” for short) is a nasty word. You won’t find the word anywhere in our materials because it comes with a lot of baggage. It used to be that tiny pre-checked box below the sign up form that read something like, “Hear from our third party marketing partners.” Or, you signed up to get your newspaper’s daily email and on the next page you were offered everything from … Continue Reading

Top 10 WordPress Plugins to Increase Your Website Revenue

WordPress has quickly changed the way business is done on the internet today. It doesn’t matter if you are selling products, creating content, or even focusing your efforts on just email marketing — there is a way to use WordPress and it’s many plugins, themes, and features to your advantage. In order to enhance the lead generation methods and revenue of your website, you should know which specific WordPress plugins … Continue Reading

10 Spammy Trigger Keywords That Will Get Email Blocked from Gmail Delivery

Do you worry that your email marketing campaigns are getting filtered to the spam boxes of your Gmail subscribers? It’s perfectly likely. Gmail is getting better and better at filtering what it thinks are spam messages from ever reaching the user. According to a recent study, only 79% of commercial emails ever actually land in the consumer’s inbox – meaning the rest are filtered or blocked as spam. Gmail has … Continue Reading

7 Entrepreneur Quotes to Make You a Better Email Marketer

In the ever-changing, rapidly developing world of email marketing, no campaign looks the same, feels the same, or has the same result as it did a month or a year before – your customers needs, wants and feelings are always changing, and the world of email marketing is changing every day. In a position where you might feel like it’s hard to nail down exactly what’s working right before it … Continue Reading

5 Brands Using Email Marketing to Grow Their Online Brands

Let’s face it, email marketing is not dead. The rise of social media in influencing customers’ decisions to buy online and in-person has not removed email marketing from the equation at all – in fact, it’s almost enhanced it. Customers who make purchases through an email marketing campaign spend nearly 138% more than customers who don’t make purchases through an email campaign at the same business – and it’s a … Continue Reading

How to Best Prepare Your Email Marketing Campaigns for Q4 Seasonal Marketing

Believe it or not, the fourth quarter is right around the corner and it’s that time of year to start thinking about your email marketing campaigns for your business in order to make sure you’re in the minds of your customers. Seasonal campaigns are the perfect way to draw in new customers, keep current customers interested and satisfied, and to ensure you don’t lag behind your competitors during the time … Continue Reading

7 Ways Email Marketing Can Increase Traffic to Your eCommerce Sites

If you’re frustrated over trying to get a consistent flow of visitors to your eCommerce website, email marketing is one of the easiest routes that you can go in order to try to keep traffic flowing and to keep your customers coming back for more, even after they’ve checked out. A lot of people associate email marketing with spam and marketing fails – it doesn’t have to be that way! … Continue Reading

5 Features of Great Email Capture Landing Pages

When you’re creating a landing page for customers whose emails you want to capture that you want to make sure is successful, it’s important to remember a few helpful tips that will ensure your visitors have a great experience on your site. Visitors who come to your page unsure of what to do, undergo difficulties, or can’t figure out how to use it are unlikely to be customers in the … Continue Reading

What to Look for When Choosing an Email List Hosting Solution

When you’re preparing marketing campaigns for your company, email marketing is probably one of the most valuable resources that you have to reach current and future customers. Because email marketing is such a valuable part of any marketing project, you want to make sure that you’re able to host your mailing lists on a site that helps you protect them, organize them, and makes it easy to manage and maintain … Continue Reading

5 Actionable Tips on How to Make a Great Autoresponder Series

Autoresponders are some of the most valuable tools for email marketers who want to engage, inspire and motivate their current contacts and new leads, and make sure that customers feel involved with the brand. Through the use of autoresponders, companies can make customers feel like they’re getting a personal experience, and like the company truly cares about keeping them happy and engaged. It’s an invaluable tool, and one that can … Continue Reading