Today, we have over 275 billion emails being sent out daily. Email marketing is now more powerful, useful and effective than other marketing media available. Research tells us that email is 45 times more useful and effective at gaining more customers than Twitter or Facebook. With the right email marketing tool, you can easily achieve your lofty goals as a marketer. What’s even more exciting, is that technology, automation, and … Continue Reading

Email is one of the most important components of not only your online business or brand but also for the people you connect and engage with on a daily basis. The truth is, as much as ’email stays the same’, it’s actually also always changing at the same time. It’s these minor changes that can make a big difference in the success of your email marketing campaigns, and actually be … Continue Reading

When it comes to building an email list, you want to attract the right people who will become a part of your loyal tribe. These people will be the ones who will buy from you first and spread the word about what you have to offer. Knowing this, there are a few things you’ll want to consider when you’re building your email list. Many business owners make these costly mistakes … Continue Reading

If you are a blogger or online business owner looking for ways to cash in on the opportunities of blogging and making money, you may want to read these case studies on this issue. Most business owners have a blog these days solely for the high value that potential customers place on having a blog presence. At the same time, one of the secrets formulas to creating a successful business … Continue Reading

Gone are the days when email campaigns and ad campaigns were standalone entities. Today, with the digital age in full swing, you need to smartly utilize both strategies effectively, while also integrating them both together at the same time. If you fail to implement the right tools, you could lose out on massive opportunities for growth and your competition will thrive on your customers. However, if you use the email … Continue Reading

Are you struggling to gain new subscribers to your mailing list or newsletter on a daily basis? At the same time, do you already have a well thought out and actionable plan on how to create content for your website or blog and actively sharing it through social media? If so, you aren’t alone. It’s no longer enough to simply create great content, rank in the search results and have … Continue Reading

The ability to create high-quality videos for your marketing campaigns has gotten much easier in the past few years. Most cameras and even smartphones will turn out amazing productions, all while never needing to hire a designer or open up an expensive and confusion production software. It just makes sense to utilize videos in your email marketing and send customers on your list to an engaging online video with a great … Continue Reading

If you want higher open rates, you’ll need to use the best email open rate methods right now. Bad subject lines aren’t going to get you the results you want with your emails. However, best practices like viewing your email delivery rates, split testing headlines and cleaning your list work more often than not. Way too many online marketers and brands are focusing just on ‘growing their list’ and ‘getting … Continue Reading

Behavioral personalization is at the core of reaching out to customers. It has given email marketers an unprecedented level of control over who they target. They have particularly been able to leverage it in the four key areas of customer acquisition, engagement, retention, and monetization. It is now common to see genuine case studies of transformative results such as 100% increase in click through and a threefold increase in sales. … Continue Reading

Remarketing has received a lot of attention lately in internet marketing circles. If you are an eCommerce owner or if you have an online business website, you should understand how to use remarketing. It’s like having a second chance to make a good first impression. This is especially true for anyone with an existing email list or subscriber base of any kind. First, let’s define what remarketing is. Remarketing is … Continue Reading