Category Archives: Email marketing

FTC Regulations Regarding Email Marketing Campaigns

Businesses have increasingly turned towards email marketing in recent years. Companies must have a web presence to be successful, and email marketing allows the company to bring a large audience to their web presence. Traditional marketing can cost thousands of dollars to reach a few thousand people, while some companies sell email addresses for around a penny a piece. But like traditional marketing, the FTC has established rules and regulations … Continue Reading

5 Email Marketing Case Studies that Will Help your Grow Your Business

If you are looking for ways to grow your business, you should start by working on your email marketing campaigns. Email marketing is one of the most important aspects of your online business that you need to work on to be successful. But how do you figure out which approaches or techniques you should use to succeed in this? With so many different ways you can go with your email … Continue Reading

A 7-Point Plan for Building an Effective Email List Campaign

If you are struggling to find a way to build an active email list or create a more ROI-friendly email campaign, we understand the situation. Email lists are one of the most critical parts of your content marketing plan. It is almost impossible to grow your business in the way that you need to do without a solid email marketing strategy. But how can you build your list so that … Continue Reading

3 Ways to Effectively Write Email Copy that Always Sells

You are trying to get your sales volume up to a respectable level, so you started to think it might be a good idea to expand your marketing efforts into the domain of email campaigns. The advantage of email marketing is that a properly managed email list can be your go-to place for a needful boost in sales volume when all else is failing. That is of course… if you … Continue Reading

9 Tips for Email Marketers to Grow Their Mailing List Fast

If you’ve hung out on the internet long enough, you’ve probably heard many successful internet marketers say that ‘the money is in the list‘. The list they’re referring to is the email list.Once you build an email list of quality leads, you’ll have an easier time with sales and profits. Plus, you’ll have a loyal tribe of people following your brand. They are very useful when it’s time to test … Continue Reading

Why Hire a Third Party Marketing Team for Email Marketing

The role of marketing, especially email marketing, has been growing greatly in recent years. An effective email marketing strategy now accounts for more leads, more sales, more effectiveness, and more productivity. However, marketing teams are still hampered by limited resources, small budgets, and inadequate training. If a company chooses to maintain all its marketing efforts in-house, it can spend its entire budget on marketing efforts and still not have all … Continue Reading

See How Your Marketing Stacks up with the Email Marketing Scorecard

Email marketing is a critical part of your marketing strategy. It’s an easy and efficient way to connect with your customers and keep your business growing. But how do you know if you’re efforts are up to snuff? Campaign Monitor has created a useful and interactive tool, the Email Marketing Scorecard, to help determine what you’re doing well and what you can do to make improvements. The scorecard covers email … Continue Reading

Writing Your Emails Like a Human

In addition to being Co-founder of After Offers, I am the president of my homeowner association. Yes, my mother is proud. It’s a thankless crappy volunteer job and most of the time I dread it. But I continue to do it with gusto and enthusiasm because I want to live in a nice neighborhood free of yard cars and purple front doors. One of the worst parts are the Monday-morning … Continue Reading

7 Advanced Email Marketing Techniques

Ah, the Friday before a three-day weekend. Before you pour that margarita, let’s take a look at seven things you should be doing with your email list to get the best results. The only adjustment I would make is to clean your list even more often. Quarterly is best. It’s another Noah Kagen video. Damn that dude knows his stuff. Have a great weekend and keep in mind what it’s … Continue Reading

Q: Why Aren’t People Signing Up For My Email List?

A. You suck in one of several ways. But we can fix it! Infusionsoft recently wrote an article entitled, 5 Reasons People Aren’t Subscribing to Your Email List it outlines five common things people do to sabotage their own newsletter sign up form. Granted, when I first heard the company name, I too thought it was a new energy drink or one of those mobile IV services for hangovers in Las Vegas. … Continue Reading