As you can imagine, I subscribe to a lot of email lists. Not so much because I want the content, but because I am always fascinated by how they market to me and get me to open and click their emails. I study their landing page, their welcome emails and their daily emails to see how they do it. One that continues to impress me is The Hustle. You MUST … Continue Reading

Sumo just came out with a great article on the state of email marketing in 2017. Some of the things they learned surprised me, too. Like, 26% of list owners do not send out some sort of “welcome” email immediately after the user subscribes. Even if you are just signing them up for a weekly newsletter, you should always set an email to go out immediately as a “Welcome, new … Continue Reading

I get asked every day by website owners which ESP (Email Service Provider) is the best. The answer, as with most things in life, is, “It depends.” Most of the time, what I really feel like saying is, “They are all good. Pick one and begin!” That’s because I constantly see people in a perpetual state of research. They’ve been researching the best tools to use for years and never … Continue Reading

Are you looking for ways to increase your success in your email marketing in 2017? Email marketing is one of the most important tools you have at your disposal to increase your return on investment and sales online. This is essential to your online advertising strategy. You should always try to collect as many resources and strategies as possible to focus on gaining the most success with your branding. Without … Continue Reading

Artificial Intelligence or “A.I.” as it is commonly referred to, has opened the door to some various options for marketers, business owners, and entrepreneurs to leverage their impact online. A.I. has been around for a long time, but it is just starting to be used more profusely in the business and computer world — especially in the world of outreach and email marketing. When it comes to email marketing, the … Continue Reading

If you are an email marketer or business owner, you may know the frustrations involved in building and maintaining an email marketing list. You may send out regular newsletters every week or at other intervals in an attempt to increase your leads and conversions. But if you are like most business owners, you often get some of your emails back. Why? They are “boomeranged” back because the email receiver did … Continue Reading

If you already have a mailing list and an email marketing strategy in place but aren’t seeing the results you’ve been hoping for… there is a good chance you are simply doing it all wrong. Yes, at its core the concept of email marketing is quite simple — you start a mailing list, collect subscribers and mail out to them whenever you have something meaningful or important to say. However, just … Continue Reading