Have you ever felt like you were stuck in an era where you couldn’t move forward? I wonder how some of our ancestors felt when they first discovered fire. They must have realized what a powerful thing they had stumbled across. They could cook with it, keep warm by it, and use it to ward off dangerous predators. Over time, they would realize fire also brought light and security as well. … Continue Reading

Email marketing is at the heart of online business success. Peter Roesler wrote in Inc. Magazine recently that email marketing is still one of the best ways to market your business. He gives several reasons for this, including the fact that it reaches mobile customers faster than other methods in general, as well as how it is an effective way to keep customers informed. Assessing Your Email Marketing Plan Is … Continue Reading

Creating a great newsletter is important because it is one of the primary ways that you communicate with your customers and also recruit new potential business. It’s also how you are likely going to stay in touch with your audience and communicate with them for several months or years to come. With all of that in mind, it’s always important to use your newsletter as a way to provide value … Continue Reading

Are you looking for a way to improve your email marketing campaigns? How about using some of the best online email marketing tools to instantly improve conversions and daily signups? There are several tools out there to help you accomplish this. In this post, we outline three of the major popup window tools that you can use to improve on your email marketing campaigns. Customer Acquisition Do you effectively use your email … Continue Reading

Email marketing is still considered one of the most efficient ways to market your brand with your potential customers. The statistics show that email marketing pays off more than any other type of marketing technique. You can start a newsletter and send it through email or just write your message within your email body and distribute it to your customers that way. Whatever you choose to do, there are some … Continue Reading

How are your latest email marketing campaigns performing? Are you regularly sending out email messages to your leads, customers, and followers to tell them about discounts, new events, and sales? If you are, you might be “doing” email marketing correctly… but that doesn’t mean you are getting the best results possible. Email marketing is still one of the most important single things you can do to increase your clicks, conversions, … Continue Reading

Do you find it difficult to come up with winning email subject lines? The old saying, “You can’t read a book by the cover,” is somewhat of a misnomer. You can indeed learn a lot about a book or at least what a book is supposed to represent, by the cover. On Amazon Kindle and other eBook publishing sites, people make their decision primarily because of the cover and the … Continue Reading

Are you a business owner who is having trouble getting past the spam filters of your customers’ emails? As long as you do things legally, there are some good tips you can follow that will enable you to get past the spam filters and get your message to your target audience. One such example is to actively clean your mailing list, and to also stay away from keywords that are … Continue Reading

Do you find your mailing list to be more than you can handle? Is it full of old email addresses that just bounce back when you send out business announcements? The productivity and engagement level of your mailing list are two of the main factors when trying to determine the actual value and ROI associated with your list building and email marketing efforts. If you have dead email links and bounce … Continue Reading