Want more subscribers to open your emails? The secret lies in the subject line. Take a look at your inbox right now. How many of your emails were read, ignored, or deleted today? No matter what method you used per email, there is a good chance you’ve already done each of the three methods above several times today. Some emails grab your attention, and others don’t. The key takeaway here … Continue Reading

What is so hard about email marketing? One challenge is to make sure that you have permission to avoid violating the FTC regulations that are in place regarding email marketing. It is essential to know the rules and laws and to make sure you comply. Violating just one law can cost you fines more than $50,000 or more. You just cannot afford to risk this when you are a business … Continue Reading

Email marketing and leads generation are among the most critical activities that you can do as an online business owner. Getting leads that pay off is critical to growing and maintaining your business. That’s why it is so important to know that the emails you are collecting are relevant and that they will help you increase your ROI and conversion rate. When it comes to how much money you are … Continue Reading

If you are a new online business owner or an established business that needs a boost building your email list, you may wonder which is the best way to go about this task. The main thing is that you don’t want to make the same mistakes that web owners make over and over again. Below are some of the most common email marketing mistakes. Study these and see if you … Continue Reading

The goal of email marketing is to improve your ROI (return on investment). If you are not trying to improve this metric, what are you hoping to gain from your email marketing dollars? It’s important to keep track of your ROI and to periodically check to see how well your email marketing campaigns are performing. But your job is not done when your email marketing campaign is completed. You need … Continue Reading

Do you worry that your email marketing campaigns are getting filtered to the spam boxes of your Gmail subscribers? It’s perfectly likely. Gmail is getting better and better at filtering what it thinks are spam messages from ever reaching the user. According to a recent study, only 79% of commercial emails ever actually land in the consumer’s inbox – meaning the rest are filtered or blocked as spam. Gmail has … Continue Reading

Let’s face it, email marketing is not dead. The rise of social media in influencing customers’ decisions to buy online and in-person has not removed email marketing from the equation at all – in fact, it’s almost enhanced it. Customers who make purchases through an email marketing campaign spend nearly 138% more than customers who don’t make purchases through an email campaign at the same business – and it’s a … Continue Reading

Believe it or not, the fourth quarter is right around the corner and it’s that time of year to start thinking about your email marketing campaigns for your business in order to make sure you’re in the minds of your customers. Seasonal campaigns are the perfect way to draw in new customers, keep current customers interested and satisfied, and to ensure you don’t lag behind your competitors during the time … Continue Reading

If you’re frustrated over trying to get a consistent flow of visitors to your eCommerce website, email marketing is one of the easiest routes that you can go in order to try to keep traffic flowing and to keep your customers coming back for more, even after they’ve checked out. A lot of people associate email marketing with spam and marketing fails – it doesn’t have to be that way! … Continue Reading

When it comes to creating and running a business on the internet, it’s all about automation. This is especially true if you are a one-man operation or a small agency. To find success on the internet today, you need to have control over your whole business — which now includes SEO, social media, sales, content creation and everything in between. In short… without the right marketing tools and automation in … Continue Reading