Category Archives: Email marketing

Email Marketing and Artificial Intelligence: Where Are We Headed

You have apparently heard or seen the power and effectiveness of artificial intelligence and the great impact it can cause on our world. It’s in the news all the time. However, what most businesses and brands are still thinking while on the sidelines, is “how can I start using AI within my own business?“. Business owners and email marketers are also looking at AI and how they can harness the … Continue Reading

Best Methods and Solutions for Tracking Email Marketing ROI

Email marketing is a strategy applied to achieve business growth through effective customer outreach. For the majority of businesses and brands that put in the time and effort to build a solid email list and have a proven marketing plan in place, email marketing have been doing really well across the board and is said to have a positive impact on business when done right. While that is interesting, it … Continue Reading

5 Email Marketing Best Practices to Improve ROI in 2019

Email marketing is just as effective today as it was years ago. In fact it’s even more effective and profitable now than ever before. Having someone on your email list is just the first step in the engagement and marketing process. Factor in the many different ways that you can target a subscriber (based on their email address and pixel tracking) and you have a wide range of options with … Continue Reading

5 of the Best Ways to Rapidly Grow Your Mailing List in 2019

One of the most powerful ways to increase sales and grow residual revenue for a business, is through the use of a mailing list. This is obvious enough, but many brands and small businesses are still doing this wrong. The idea of putting an opt-in “Subscribe to Our Newsletter” form on your site might seem like a great idea, but it’s the complete opposite. It offers no value and no … Continue Reading

11 Email Marketing Tips Every Mailer and Brand Marketer Needs to Follow

Email marketing is changing all of the time. Just like mailing providers are continually working on new ways to improve their spam filters, spammers are always trying to find new ways to get passed them. Even if you are 100% legitimate with your email marketing efforts, you still need to keep up with the latest trends. More importantly, it’s not just about making sure your mailing list and marketing efforts … Continue Reading

GetResponse Analyzed 4 Billion Emails. Here’s What The Company Found… just concluded their analysis of four billion emails sent in the second half of 2018 and came to interesting conclusions. The welcome email open rate is the highest. This isn’t surprising to anyone doing email marketing today. But it confirms the idea that if you don’t grab them on your first email, it’s not going to happen. It doesn’t mean they won’t open email number two, three, or four, … Continue Reading

Fashion Blogging: How to Improve Your Reach and ROI with Email Marketing

Fashion blogging is one of the hottest niche markets in the world of websites and blogs right now. In addition to creating content around the world of fashion, there are plenty of articles out there right now discussing how much money is being made by some of the top fashion bloggers and influencers in the world today. Some influencers are not only earning thousands of dollars through their websites and blog content, … Continue Reading

5 Email Marketing Trends to Watch For in 2019 (+1 Bonus Tip)

Email marketing remains one of the most effective ways to get consumers to purchase your products, so it’s important to stay on top of the latest trends and make sure that you don’t fall behind as the trends arise. If we look at all of the unique marketing trends, developments, and new ways to communicate with users over the past twenty years, email marketing has stayed the same — and … Continue Reading

Email Marketing and Remarketing are a Match Made in Heaven

Capturing potential customers before they begin to shop on or visit your site can be frustrating, time consuming, and you’ll experience many failures before you start to see some success. And, it can be even more frustrating to see consumers come to the site, and then leave before taking action. Email marketing sure is fun, right? But, we’re talking about two different things here – email marketing, which targets those … Continue Reading

Quick Email Marketing Tips for an Effective and Profitable 4th Quarter

The ‘most wonderful time of the year’ isn’t just for children and gift giving, it’s also a great time of the year for business as well. With the 4th quarter rolling around at the same time every year, if your business isn’t ready for all of the action months ahead, you could be missing out. To help with this process, today we are going to be looking at some of … Continue Reading