Congratulations, you’ve started your own mailing list! Now you are in an exclusive club with several hundreds of millions of site owners, brands and marketers. Not to be blunt… but that pretty much is the concept of email marketing today. It’s easy to start a list, but it’s not so easy to make money with it or even know what you should be sending out to your list.
The good news is that we continually create some of the best resource guides and case studies when it comes to list building and how to provide value to your audience. All of this is extremely important because once you’ve discovered how you can make money through your mailing list, then there is no limit to how much money you can make. This is especially true when you factor in the power of advertising and using a service like AfterOffers to grow your mailing list by hundreds of new opt-in subscribers daily.
Run through our list below of five different ways to start making money with your mailing list, then be sure to get in touch with us when you are ready to automate and scale your list in size like never before.
1 – Promote Your Best Site Content
One of the best ways to use your mailing list and provide value is to simply give your audience what they want. A perfect example of this would be to create an autoresponder and send out your best blog content and reference guides on a weekly basis. Most people will visit your site and see your latest content, but they will often miss out on your best content. Not only is this a great way to bring repeat traffic back to your site and provide value to your subscribers, it’s also a perfect opportunity to implement call-to-actions within these articles on your site as well.
2 – Run Exclusive Webinars to Subscribers Only
When someone joins a mailing list, they want to gain access to content and premium material your average site visitors might not get. Running exclusive webinars to your mailing list subscribers is a great way to increase engagement, attendance and overall ROI for your next webinar. Since webinars are actively happening at several different times across the world, it’s important to try and choose the best time for your subscriber audience. A good way to figure this out is to simply ask or provide a few different options to choose from. Compare the results from your private webinars to your general public webinars and you will likely see a much higher attendance and conversion rate.
3 – Take Advantage of Affiliate Marketing
No matter what industry or business market you might be in, affiliate marketing is one of the best ways to make money when you have the attention of your audience. Best of all, you don’t need to feel guilty about selling or recommending quality products or services either — as you should only be recommending things you actually use. An easy to follow example of this would be if you had a website and newsletter focused on how to start an online business or brand. One of the first steps in this process is to create a website and set up web hosting. To help your audience with this process, you could tell them where to get started, how to sign up and walk them through the process. For each new customer you send to your recommended host, you could be earning $100 on each referral — all while helping your audience in the process. The key takeaway here is to ‘sell’ without ‘selling’. Be honest and help your audience find what they are looking for, while having a monetization play in the process.
4 – Segment Your List with Higher Upsells
Lots of people are going to join your mailing list, and they are all going to be at different levels in life, financial status and expectations on where they’d like to be. This is where list segmentation comes into play. To help with the monetization and structuring of your list, be sure to send out different offers, opt-in forms and upsells to help better understand where the best money can be made. For example, we mentioned webinars earlier. This is a great way to build a separate mailing list in itself. Another great idea is to sell a simple ebook or video course for a few dollars and see how many subscribers bite. You could then offer that same list an opportunity to buy a much larger or exclusive course for $500+. Each time you segment and break apart your list into deeper niche markets or demographics, you are improving your end ROI and how you can continue to make more money with your list.
5 – Retarget Your Mailing List Subscribers
One of the most valuable ways to squeeze even more profits out of your list, is through ‘retargeting’. Retargeting works where you send visitors to a website or landing page and place a cookie or tracking pixel on the site at the same time. This way you can track who has been to the site, then serve advertising to them after they’ve left (with the ultimate goal of getting them to convert later on). This works extremely well with email marketing and mailing lists because you can keep sending out offerings and keep retargeting based on those who click and signups versus those who don’t. Try it out, you will definitely be surprised with the results!
Start Making a Killing with Your List Today
Now that you have an idea on some of the best ways to start making money with your mailing list, it’s time to start implementing these methods today. Always remember to look at your mailing list, it’s content and value from a subscriber perspective. No matter how great your ad copy, products or services might be… if you aren’t actually providing value, no one is going to want to stay on your list.
After testing each of these methods with your list and seeing which work best, be sure to then focus on growing your mailing list for the long run. After Offers is currently providing thousands of list owners with hundreds of opt-in subscribers daily, while improving list responce rates and engagement across the board. To learn more about how you can do the same with your list, contact us today.