When you think about spending money or advertising online, you will often think about site traffic and lead generation. However, with email marketing being just as important today as ever before, more people are looking to grow their own mailing list and get subscriber information for their own use, versus just having visitors come to their site and leaving for another
The problem with this is that it’s very hard to get someone to come to your website and simply subscribe to your mailing list. Ever with the highest quality traffic possible, the majority of people are going to visit your site and just leave after a few seconds. However, when putting out a financial investment and focusing on high-quality advertising, this process can actually be a lot more effective.
Today we are going to look at five different ways to put your money to good use while also grow in your mailing list at the same time.
Paid Co-Registration on Existing Forms
Co-registration is one of the most popular ways to grow a mailing list and to collect an email address of a user or site visitor. This is often done through a sign-up form or registration on another website. Usually, there is a section where the user can check off multiple boxes for other subscriptions they would like to join. The benefit of this method is that the data is usually cheap, however the downside is that the date it is also being shared with several other clients.
Media Buying and Landing Pages
If you’re going to collect user data and ultimately try and upsell them on a service or product, you might find it in your best interest to build a landing page and simply do media-buying to get targeted traffic to that page. The benefit here is that you can target which websites you want your landing pages to be seen on, so you will then have a good idea of what type of traffic is going to be seeing your ads and what you have to offer. The downside is that unless you convert a large number of users on your landing page, you could end up paying several dollars for every email or form submission.
Buying Solo Mailings
The option is also there to purchase solo mailings through other newsletters and mailing lists. While this method won’t get you subscribe or data, it will get you in front of email subscribers that are already actively subscribed to other mailing lists. The positive of such paid promotions is that it will allow you to get in front of hundreds of thousands of email subscribers and see results almost instantly. The negative aspect of this, is simply that you will likely have to pay a premium and should have something to offer to such subscribers, while also knowing that you can monetize and return a profit in investment in the process. This method is best when trying to sell a product or service, and also collecting the user email at the time of sign up.
PPC Traffic to Your Site
Similar to the concept of media buying and using landing pages, this promotion method can work well for anyone looking to spend money on pay per click advertising within Google or other search engines. In most cases, you’re going to have to send traffic to your website where there is real content, so you also need to have a great call to action that gets users to join your mailing list. When looking at this option, the benefit is that you have a whole world of search traffic that is available to you. However, the downside would be that your costs can quickly add up and if you aren’t converting your audience and getting them to join your mailing list, you will likely just be paying for visitors to get to your site.
AfterOffers 100% Opt-In Emails
Another option for growing your mailing list, is to simply connect with a professional email lead generation company that has a great reputation in the industry and knows what they are doing. For example, AfterOffers runs a 100% opt-in email campaign where we put your newsletter right in the face of different audiences around the world, while they are also on other websites that are quite relevant to yours. The benefit here is that you are paying only for each subscriber that opts into your mailing list, and the data also isn’t being shared with a ton of other clients. This is an option that’s working very well for hundreds of our site partners and clients every day.
How to Grow Your Mailing List with Real Results
After going through the list above, you will see how many different ways there are to grow your mailing list through the use of paid advertising. However, just because you are paying for advertising it does not mean you are going to get the highest of quality email addresses and subscribers. We highly recommend that you contact us immediately if you would like to grow your mailing list, as are 100% opt-in email lead generation campaigns is simply one of the best out there. We can select all of our partners and deliver thousands of new registrations daily. Contact us today to get started with a campaign of your own.