Are you looking for a great way to increase the engagement level of your social media? Yes, email marketing and lead generation is always going to be one of the most effective ways to relate and engage with your audience — but if you aren’t focusing on your social media marketing efforts, you are missing out big time. In addition to targeting your audience and subscribers through social media remarketing … Continue Reading

Just because something is easy to start, it doesn’t mean it’s going to be easy to complete or find success with. This is something that is commonly seen in the world of online business and email marketing. While the most basic steps of creating a mailing list and sending out a marketing message to an audience is quite simple, finding long-term success and knowing how to create a consistent ROI … Continue Reading

Have you looked at the various domain TLDs associated with the emails on your list lately? If not, you will likely notice that many more of them are through gmail.com, then your traditional free email addresses like aol.com, yahoo.com, and hotmail.com. With so many users now relying on Gmail to power their inbox, it’s important to make sure all of your emails and getting delivered and aren’t begin triggered by … Continue Reading

As a marketer, you’ll want to put your best foot forward in 2018. To manage and build a responsive email list is usually the main goal as it’s good for business and many other reasons. However, one of the most confusing aspects of email marketing is understanding where to bring in the highest quality leads, how to best manage your data and also your opportunities with list segmentation, personalization and … Continue Reading

Everyone is talking about how the power of demographic targeting and automation is going to continue to change the way big brands use email marketing in 2018. Not only is this true, it’s something that will also trickle down and help site owners and bloggers with their email marketing efforts as well. To help with this process, today we are going to be looking at five different ways to better … Continue Reading

At its core, the concept of email marketing might seem easy. All you need to do is collect email addresses and send out a message, right? Wrong. While that is what some people might think, there are actually many levels of creating an effective email marketing campaign. It starts with an email address, but the journey that subscriber takes will make or break your email campaign. One of the most … Continue Reading

Email marketing is one of the biggest drivers of traffic, sales, and revenue on the internet today. If you want to stay ahead of the competition, you need to stay up to date on the most recent news, case studies, reports, and articles hitting the industry today. A great way to accomplish this is to simply search through ‘Google News’ to see what you can find. During our latest search … Continue Reading

The internet has changed the entire concept of doing business in the world today. There is no longer a need for a commercial building to start a business, or even a need to hire employees or get investment money. All that is required is a working business model and an authentic marketing strategy, thus allowing you to easily manage your small business from anywhere in the world. Due to the opportunities … Continue Reading

From year to year, trends change. In the digital media world, trends change even quicker. Take a look at platforms like Vine. Vine was relevant one day and then Instagram gave the same offering and Vine quickly became irrelevant. If entire social media platforms can be here today and gone tomorrow, the idiosyncrasies within email marketing go with the wind as well. However, as a marketer, it’s very important to … Continue Reading