Even with the rise of mobile, email marketing remains one of the most effective marketing channels. About 53% of emails are opened on mobile devices, making mobile optimization a must for businesses. However, customers rarely stay in their emails.
Your campaigns often lead users to your website, videos, and social media. A poor user experience on these other channels can hurt the overall success of your email marketing campaigns.
To make your emails stand out on mobile, you will need to optimize all content that users can reach. Check out this infographic from Red Stag Fulfillment for 32 data-backed trips to create a consistent experience for mobile users.