Email Marketing in 2018: 5 Case Studies and Guides You Need to See

Email marketing is dead as you know it. That is the common phrase we continually hear almost every year. Something else we continually see year after year is a whole new set of predictions and trends to be aware of for the coming year. While the concept of email marketing is probably never going to die, the methods that work best and how you can further communicate and engage with your audience likely will. We are here to help you continue to adapt to these changes over time.

One of the best ways to compete in this industry and always stay ahead of the curve is to simply pay attention to what some of the top names in the industry today are not only saying to do but also to follow what they are doing as well. That is exactly what we are going to be looking at today, as we are going to feature five different email marketing campaigns that highlight what you need to know about email marketing in 2018.

No matter what type of online business you are currently running or the methods you are using to collect email addresses, you need to stay aware of the latest trends and what’s working best for not only top agencies in the world today, but also your competitors alike.

Be sure to read through each of the resource guides below, to see improved and continued success with email marketing throughout 2018 and for many years to come.

2018 A-Z Email Marketing Guide

SendGrid Is one of the top email marketing and data management companies on the internet today. In this A to Z email marketing guide, SendGrid not only covers the basics of email marketing such as email definitions from A to Z, they also provide some great resources and guides in reference to each of them as well. For example, we all know what “CPA” means, but do you know everything there is to know about CPA and email marketing? Probably not. In addition to the great information provided within this resource guide, it is also quite dynamic in how it’s delivered to audiences and provides visuals throughout the process.

9 Digital Marketing Megatrends for 2018

When looking at digital marketing, a great majority of it is focused on email marketing itself. In this digital marketing megatrends article from Smart Insights, they provide six different key points and trends to look for in 2018 concerning email marketing. One of the most highlighted areas of this resource is looking at the email marketing industry census of 2017, which shows us where most brands are putting their efforts when it comes to email marketing today. Leading the way is basic segmentation, optimizing email for mobile devices, and also making sure your email list is clean at all times.

4 Essential Email Marketing Tips to Know for 2018

As one of the leading businesses and data management tools on the internet today, Salesforce continues to provide great insight and tools for all types of marketing. In this essential email marketing guide for 2018, Salesforce breaks down the basics of email marketing, while also making sure it applies to businesses and brands of all sizes — which should all be focusing their efforts on email marketing. Such tips include knowing the right way to monitor and use the existing email marketing playing field, scrubbing your email list, sending personalized emails, and also putting in your mobile email marketing efforts first.

6 Trailblazing Email Marketing & Automation Predictions for 2018

When it comes to looking at the latest trends in email marketing, it’s always great to view what’s going on at the top brands and businesses in the world today, but they aren’t the only opinions you should be listening to. In this email marketing predictions article from CampaignMonitor, they have teamed up with six of the most epic mines and email marketing and automation to bring you some of the best tips and predictions to keep an eye on throughout 2018. Not only is this article a quick 10-minute read, it’s also loaded with visuals that every marketer will love to sink their teeth into.

Trends in email marketing for 2018 you can use today

Remember when email marketing used to be as simple as writing an email and sending it out to your audience? Now it’s all about playing around with the design, typography, avoiding spam filters, tracking of email campaigns, making sure you have the necessary automation in place, and so much more. All of this and more is covered in this email marketing trends for 2018 reference guide, which was written for businesses and brands of all sizes. If nothing else, this is a great reference guide to make sure you are covering all of the most important components of email marketing.

How to Get the Most Out of Your 2018 Email Marketing Efforts

As mentioned at the beginning of the article, every year you will likely hear about the continuing trends and changes in email marketing. However, as we all know email marketing hasn’t gone anywhere and it’s still just as effective today as it ever was. It’s simply a matter of knowing how to best connect with your audience, and what email management and tools are right for you. Outside of just email marketing, retargeting is something every marketer should be investing some of their time and resources into as well.

If you would like to learn more about growing your email list through the use of opt-in registration and gaining only 100% authentic subscribers, be sure to contact us today. Not only will we provide you with the highest quality leads possible, you will likely find that it’s a much lower financial investment then you are probably paying for with any other type of email marketing or lead generation.