Advance Your Email Marketing Skills and Expertise with Online Resources

If you aren’t currently using the power of the internet to further advance your career and expertise, you are simply missing out. Of the many things the internet has made it easier to do, online education, networking with others, starting an online business and self-improvement have to be several of the most beneficial areas.

However, for the average person, this might not be as simple or obvious as you think. For example, when it comes to jumping into the world of email marketing… where it one to start? If you don’t have the right tools or resources, you will just find yourself in an endless loop and try to learn everything, as the research you are doing may quickly itself outdated soon enough.

While LinkedIn exists and online training courses can be found on various websites, most people simply won’t put in the time or effort to educate themselves further. At the same time, they are also limiting their self-worth and any possible opportunities for moving up in an organization. That is where self-serve advertising platforms or ad agencies can really come into play. Yes, they come at a premium, but work and quality are there for you.

Whether you are looking to start a business online, improve your current level of employment, or simply find a new expertise, there are plenty of resources online for self education. Today we will look at a few of the best options out there.

Build an Online Resume and Showcase Your Expertise

With over seven billion people in the world today and more than three billion of them online, it’s easy to get lost in the mix. The same can be said about websites and blogs. This is often why online marketers and brands will go right after email marketing versus trying to master the art of SEO.

Whether you are trying to appear at the top of Google for your name or your brand, SEO is a skill you would need to know. Likewise, if you wanted to work on your personal reputation and look good if someone searches for your name online when applying for a job or stand out from the crowd. This is why it’s extremely important for everyone to have a website or blog of their own, which can be used as an online portfolio of your work history.

There are many benefits to this, such as:

  • Ranking at the top of Google for your personal name
  • Giving your audience or potential clients a way find and contact you
  • Having a portfolio of all your previous work experience
  • Making the decision process much easier for clients looking to hire you

A website or blog is one of the best ways to get your name out there and to show off your expertise, while also protecting your reputation in the process. At the end of the day, companies and brands want to hire professionals who make it easy for them to show confidence in their hiring decision. A personal website can accomplish just that.

Advance Your Career with Online Training

With so many people fighting for a limited number of jobs and promotions, credentials and certifications go a long way. However, not everyone has the time, money or resources to go back to school and get the training they need. Fortunately, online certification training courses are now more readily available than ever before. These courses often allow you to not only save you time and work on your own schedule, but they’re usually a fraction of the cost of traditional college courses.

When it comes to online courses and further education, two of the most popular sites out there are Udemy and Simplilearn. Each with thousands of professionals who are actively building out online courses and making it easy for anyone to get started with a new online business, or simply furthering their existing career or expertise.

After finding a course or certification program that fits your needs, be sure to take a look at the course material, student reviews, and the exam and certification process.

Network Your Way to the Top with Social Media and Marketing Conferences

As mentioned earlier, there are billions of people on the internet today. The best way to interact with this massive audience is through social media.With so many people and opportunities available in one location, it makes perfect sense to use this platform to further establish yourself as a professional while also looking for new career opportunities.

However, if you are already active in a niche market of online business, then there is likely an online or offline conference that you can benefit from. View our list of the top internet marketing conferences in New York City this year, and you will really start to see where a personal introduction and connection can make a huge difference.

Here are a few recommended tips on how to make the most of social media:

  • Connect with like-minded individuals and professionals through LinkedIn
  • Get reviews and testimonials from past clients/co-workers
  • Share relevant industry news and content within your business social media accounts
  • Keep your profile photo and information consistent across all social platforms
  • Never post anything to social media that you wouldn’t want a potential hire or business to see

Learn the Ropes, or Outsource the Process

As you can see, when it comes to learning anything online, there are plenty of options. With ‘make money online’ being one of the most sought-after things people want to learn when it comes to using the internet, it’s important to make sure it’s done right the first time around.

With that being said, if you would like to improve your online business or email marketing game, be sure to contact us and see how we can start delivering hundreds of opt-in emails to your business daily.