Tomorrow, Google begins penalizing mobile sites that have “intrusive” pop-up opt-ins. Rather than overreact and take down your lightboxes and pop-ups (that likely bring you the majority of your email subscribers), there are other options.
And remember, our belief is if your entire business depends on a single source of free traffic, you’re constantly at risk. Diversify and figure out how to make a profit by paying for traffic, too.
Here are a few links that explain what you can do to avoid it (and still grow your email list on mobile devices):
– How To SEO-Proof Your Mobile Site For Google in 2017 (SumoMe.com)
– Video that explains some options: