What is Email Deliverability?

Email Deliverability can be defined as, “a constitution of predefined mechanisms that carry the load of placing your emails into your recipient’s inbox.”

Email deliverability is one of the pillars of successfully running an email marketing campaign and it can be seen as the make or break point when it comes to promoting your newsletters/products.

While the factors that affect email deliverability are widely “unknown” since most of them are set by email providers, some important factors are the Double Opt-in process and the Consistency/Relevancy of your email’s content.

Through the use of the infographic from Moosend you can get your own Deliverability Score by just following the instruction on the bottom right corner.