Tag Archives: email deliverability

A Definitive Email Deliverability Playbook

email deliverability from Sailthru

Sailthru recently released a playbook for improving your email deliverability. The topic is more important than ever and affects your bottom line as directly as anything else you are doing. Deliverability is the unsung hero of email marketing, ultimately ensuring a company’s emails reach their intended recipients. It’s determined by a host of factors, including the engagement of your subscribers and the quality of your lists. Here is a link … Continue Reading

What is Email Deliverability?

Email Deliverability can be defined as, “a constitution of predefined mechanisms that carry the load of placing your emails into your recipient’s inbox.” Email deliverability is one of the pillars of successfully running an email marketing campaign and it can be seen as the make or break point when it comes to promoting your newsletters/products. While the factors that affect email deliverability are widely “unknown” since most of them are … Continue Reading