Tag Archives: A/B testing

10 Case Studies and Guides on Email & Website A/B Split Testing

Of all the different things you can do with email marketing, A/B split testing has to be one of the most important. When sending out thousands (or even millions) of email, the smallest swing of a percentage can result in thousands of leads or dollars in revenue. That is why it’s extremely important to always be testing your conversions, titles and ad copy. The same also holds true for websites, … Continue Reading