Why a Major Marketer Deleted 250,000 Subscribers

We’ve talked before about how we are relentless when it comes to cleaning our email lists.

Our standard process is to delete any subscriber who has not clicked a link in the past 8 emails we’ve sent them. When I tell people this, they usually react with some measure of shock. “Why get rid of a good subscriber? They might buy something down the road?”

Because they almost never do.

Hubspot just did some cleaning of their own, and it’s an interesting read:

http://blog.hubspot.com/marketing/blog-subscriber-graymail-purge

It’s also a great example of why everyone should be cleaning their lists on a regular basis.

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