Ben Settle – Email Marketing Expert Interview

Finding long term success with email marketing is all about knowing your audience and what they want. At the same time, you will also need to offer something of value and have some form of monetization. While both of these components are quite obvious, how you will find success with your own list and marketing results will vary. To help with this process, we’ve sought out some of the top email marketing … Continue Reading

7 Real Examples of Email Popup Windows from Top Bloggers

If you want to grow your mailing list fast, you are going to need to offer something of value to your audience. One such method that was discussed in our “how to growing your mailing list fast” article, was the use of a popup or lightbox window to increase user signups. Depending on the current levels of traffic hitting your site, this type of marketing is extremely effective and can instantly … Continue Reading

The Art and Science of Getting Your Emails Delivered To Your Subscribers

Getting your newsletter emails into the inbox of your subscribers is a moving target. Unfortunately we’re all at the mercy of the algorithms of Gmail, Yahoo, Hotmail and the ISPs. It’s a bit like knocking at the door of a secret club and trying to convince the door man that you are legit and to let you in. Since the majority of all email sent is spam, the Gmails of … Continue Reading

5 Effective Ways to Grow Your Mailing List Fast

To find long-term success in the world of online marketing and business, you need to be growing at all times. This is especially true with email marketing and the size of your mailing list. Theoretically, the more people on your mailing list, the more money you should be able to make. However, increasing your daily subscriber rate is definitely easier said than done. To help with this process, today we … Continue Reading

7 Email Marketing Infographics Every Marketer Needs to See

Email marketing is still one of the most effective ways to deliver your message to a target audience. While social media provides access to billions of users on one platform, most updates and paid messages quickly get lost in the mix. With email, it’s direct, full of engagement and much easier to track, manage and improve ROI. That is why still today, even after all of the technology and global changes … Continue Reading

Don’t Tell Me Email Is Dead

Every so often some loser tries to tell me that email is dead and “X” is the new communication tool. Hogwash. Believe me, I’m always on the lookout for the next “thing” that will help business owners communicate with prospective and current customers. You can’t kill email “The reality is that email has unique properties that no other new technology possesses — it’s asynchronous, reliable, multimedia and a multi-device tool.” Bingo. … Continue Reading

How To Grow Your Email List the Right Way

I recently did an interview with John Newtson about After Offers and how it works. But we also talk a lot about email marketing in general and the right way to build a responsive list. There is a right way to buy subscribers and many more ways to do it incorrectly. The differences can determine whether you have a responsive, engaged list or one that is nothing but dead weight … Continue Reading

Double Opt-In vs. Single Opt-In: Our Test Results Explained

I admit it. I’m a recovering double opt-in fanatic. I was adamant that double opt-in confirmations were the only way to build a responsive email list. “If the new subscriber can’t even be bothered to click on the first link – in the first email they get – what’s the point?” But I’ve changed my mind, and it is because of hard data. The “If the subscriber can’t be bothered…” … Continue Reading

Why a Major Marketer Deleted 250,000 Subscribers

We’ve talked before about how we are relentless when it comes to cleaning our email lists. Our standard process is to delete any subscriber who has not clicked a link in the past 8 emails we’ve sent them. When I tell people this, they usually react with some measure of shock. “Why get rid of a good subscriber? They might buy something down the road?” Because they almost never do. … Continue Reading