A Simple Email Funnel is All You Need

I think many people hear “sales funnel” and they immediately think of “weeks of work” to write twenty emails that help to sell their product. In reality, all you need is 3-4 emails and a re-targeting campaign on Facebook. In its most simple form, the funnel looks like thisFacebook Ad — Facebook Ad -> Post on your blog -> Sales page -> Follow up If someone doesn’t proceed to the … Continue Reading

Dave Schneider – Email Marketing Expert Interview

Email isn’t just one of the most effective ways to grow and market a business, it’s also one of the best ways to focus on your outreach and networking as well. For example, how many new emails were in your inbox this morning? Probably a bunch… many from people you have never met or heard from before. This is the power of email at it’s finest. Throw some marketing and … Continue Reading

5 Segmentation Tips for Building Effective Mailing Lists

When you think of a mailing list, you probably think about all the junk that is filling up your mailbox. However, at one point or another, you actually did subscribe to receive those mailings because you were quite interested in what they had to offer. You were probably triggered by a great call-to-action and are still a subscriber on that list today. This in itself is a perfect example of … Continue Reading

Warren Whitlock – Email Marketing Expert Interview

Of all the things the internet has created, the concept of email has to be the most impactful. Never before had there been a way to connect with anyone in the world in just a matter of seconds, while also being free at the same time. As technology continues to progress and mobile marketing stays on its upward trend, the future of email marketing is always a big question. While we … Continue Reading

37 Email Marketing Stats to Blow Your Mind [Infographic]

When it comes to email marketing, there is a lot you need to know. Everything from email collection, sending, ad copy, open/send rates and much more. The good news is that most email delivery systems have tracking methods in place for most of these key areas. However, it’s still extremely important for you to know what’s working best in the world of email today, and how to keep improving upon … Continue Reading

Dave Chaffey – Email Marketing Expert Interview

While email marketing is one of the most effective and commonly used marketing platforms in the world today, not everyone is using it correctly. In fact, most businesses and brands are using email wrong, and only to a small amount of its full potential. Mailing isn’t just about collecting emails and blasting messages out, it’s about engagement and always providing value. In addition to the concept of mailing, there is … Continue Reading

11 Tips for Creating More Effective Email Campaigns

Email is still considered the single most effective way to get to your target audience. People check email daily for the most part, so this is the prime opportunity to get immediate results from your email marketing efforts. The problem is that the average person receives over 100 emails per day. They are busy and simply don’t have time to read through each one as carefully as the others. So … Continue Reading

Zac Johnson – Email Marketing Expert Interview

Online lead generation and email marketing are constantly changing the way business is done in the world today. However, at the end of the day, it always comes down to providing value to your audience and giving something to take action upon. The same holds true for email marketing today. While everything keeps changing at a fast pace, the core basics and fundamentals of email marketing still remain the same today. … Continue Reading

4-Step Process to Create a Great Autoresponder Series

Creating an autoresponder series is one of the most effective ways to get the most out of your mailing list. While most brands and site owners are focused on growing their mailing list, having a consistent outgoing mailing schedule and correspondence can mean the difference between a profitable list, and one that quickly goes stale and dies out over time. The reason why autoresponders work so well, is that once … Continue Reading

Ian Brodie – Email Marketing Expert Interview

Finding long term success with email marketing is all about knowing your audience and what they want. At the same time, you will also need to offer something of value and have some form of monetization. While both of these components are quite obvious, how you will find success with your own list and marketing results will vary. To help with this process, we’ve sought out some of the top email marketing … Continue Reading